As a Why Summit attendee, bring a second person into the January 2027 cohort for the price of one. Sponsors often send colleagues together, and the shared language they bring back is part of the value.
Or reach me directly: 617-803-2671 · robsalafia@protagonistconsulting.com

For Why PPM Summit attendees. Send two of your people for the price of one.
Fast track executive level readiness
Your program and portfolio managers see everything. Can they say it in the room? Theater-proven techniques to propel your rising talent to the leadership stage.
Are you a senior leader wondering how you are going to get your top talent to begin thinking and acting like enterprise-level leaders?
Do you need to get them to be confident in front of senior decision makers?
Executive Presence is how we show up and the impact that we have on others within a specific role and environment.
This is why we created the Effortless Executive Presence Accelerator. Executive Presence is our bread and butter.
Think about the program manager on your team who knows where the program really stands. She has seen the risk coming for weeks. Then she walks into the portfolio review, the senior leaders are running hot from the meeting before, and she decides this isn’t the moment.
Does this remind you of anyone?
Program and portfolio managers are your strategic orchestrators. They see across the whole portfolio, and they hold the least formal authority in the room. What they can bring is presence, and under pressure presence is the first thing to go.
I spent more than 20 years in the performing arts before I coached my first executive. What I learned on stage is what I teach now: how you show up, how you connect, and how you make a message land. These are skills, and they get stronger with practice. So the Accelerator is built around practice.
Theater-proven techniques, taught in a small group and tried on in the session.
Coaching with me, alone and together. This is the difference maker.
The learning goes into real meetings, real presentations, and real decisions.
Getting present and managing the transitions in a stacked day. Physical vitality, vocal expressiveness, and landing a message with impact.
Finding the Best Self and bringing it into the hardest rooms. Mindful listening and relationships built on earned trust.
Staying open and composed when the conversation gets difficult, and steering it toward a productive outcome.
Turning a complex idea into a story people remember. Structure, values, and what it takes to be a storyteller.
Persuasion, intention, metaphor, and narrative structure, used to build support for an idea and inspire action.
When: Thursdays, 10:00 to 11:30 am ET, from January 28 to June 10, 2027. Workshops and group coaching alternate week by week.
As a senior leader in a large international organization, it is my responsibility to see and develop the potential in each of my team members. I sent four of my team members to his Effortless Executive Presence Accelerator program. The results have been remarkable. The combination of the live virtual sessions and 1:1 coaching with Rob was a game changer for them. Highly recommended!
Working with Rob has transformed my approach to communication and leadership as a first-time biotech CEO. The real “aha” moment for me came from learning the practical skills of theater. Rob offered me mechanisms to unlock my ability to communicate and connect with a wide variety of audiences, in settings both small and large. Working on the fundamentals of storytelling while learning skills focused on presence and voice gave me a new confidence, focus, and agility in pitching, communicating our story, and leading the internal team to deliver.
Rob’s sessions are extremely powerful in building the right mindset, creating trust and developing leaders to be more effective and inspiring communicators.
Rob provided a safe space and optimal learning opportunity for us to increase our individual communication capabilities, as well as enhance the relational fabric of our team.
Rob is great to work with. He really cares about listening to your requirements, bringing that brief to life and delivering on it.
I started out as a street performer, tap dancer, and wire walker. Today I coach leaders to step into high-stakes moments with composure, and I invite them to have some fun while they do it.
Author of Leading From Your Best Self: Develop Executive Poise, Presence, and Influence to Maximize Your Potential (McGraw-Hill). Every participant receives a copy.